General Information

1. General Tariff Rules for PIM services

a.   Due to the current economical situation of I. R. Iran and foreign currency regulations of the Central Bank of I. R. Iran for currencies’ transactions and exporting of services to non-Iranian companies/countries, PIM financial policies operates base on two different classes for all applicable tariffs to subscription rates, advertisements and all other services. These classes are:

a1.  National Class Tariffs (NCT), calculated according to the Iranian NGP and domestic prices. Payable in Iranian Rials.

a2.  International Class Tariffs (ICT) in two categories, Calculated according to the average GNP of the most developed countries and non-Iranian under development countries, and payable Euro.

a3.  Specialty Discounted Tariffs (SCT) in two categories, base on the special events.

b.     All individuals and/or companies that are permanent residents of I. R. Iran and wish to apply for PIM subscription and/or advertisements are eligible to use PIM’s National Class Tariffs (NCT).

c.      All subscribers who wish to receive PIM at addresses outside Iran should pay their subscription according to the PIM’s International Class Tariffs (ICT), irrespective of their nationality and country of permanent residence.

d.     All non Iranian companies which have a registered office in Iran under the name of the so called company and are tax payers to the I. R. Iran Government are eligible to pay their service charges according to the PIM’s NCT, irrespective of their nationality or their country of permanent residence.

e.     All advertising companies in Iran or abroad are subjected to the above classifications when apply for PIM services on behalf of their customers.

f.       All temporary agents, distributors and representatives of the non-Iranian companies that wish to apply for PIM services on behalf of their mother companies, and are not tax payers under the name of that company, are subjected to the full NCT plus 50% of the ICT for their requested services.

g.     All advertisement artworks, which carry the banners, logo and foreign addresses of non-Iranian companies and are exclusive of term “d” of this scheme are subjected to the PIM’s ICT.

h.     These terms and other conditions hereinafter remain valid for all PIM services until a further notice will be announced at this site.

i.        The terms may change without any previous notice.

2. Circulation Information

a.     Number of printed copies: Not more than 4500 in any case.

b.     Number of Readers per Copy: Varies according to different circumstances, but according to the latest estimation the rate is maximum 12.3 for the current period.

c.      Subscription prices: Please refer to our NCT and ICT tariffs at  http://www.PIM-iran.com

d.     Issuing Dates: 15^th.day of each Iranian Calendar month (almost equal to the 5^th. of each Christian Calendar) for the same month.

e.     Number of issues per year: 12 issues

f.       Closing Dates: 45 days prior to the next issue for colour ads, and 30 days prior to the next issue for B&W ads.

Mechanical Information

a. Publication least pages: At least 64 B&W, 16 Yellow and 8 four-color pages (including front cover).

b. Publication Trim Size: 215 x 285 mm.

c. Method of Printing and Binding: Sheet Offset four continuous colors, all colors wet.

    Type of binding: Perfect glue bound.

d. Paper stock: 70 gm/sqm for B&W pages and 120-135 gm/sqm for cover and color ads pages. All color ads pages will be treated with further UR finishing for shining and glossy effect.

d. Printing Materials: B&W fractional ads (1/2, ¼, 2/3-, 1/2-, 1/3-, 1/5, and 1/6-page- base on the standard sizes) require offset film negatives, as well as appropriate proofs, right-reading, emulsion side down. Four-color ads and all full-page B&W ads require offset film positives or negatives, right reading, emulsion-side down, as well as appropriate proofs.

e. Film Preparation: Film should be dimensionally stable, with sharp image definition. It should be free of dust specks. Camera or etched film is not acceptable. Film must be hard dot. Show bleed and trim marks on all film. Color ads must show register marks at top, bottom, and sides.

g. Screens: Black-and-white and two-color screen tonal values: 120-line screen recommended, 133-line screen acceptable. Overprinting tones should not exceed 160%, and only one solid color should be used. Four-color process screen tonal values: 133-line screen recommended. Overprinting tonal value should not exceed 260%, and only one solid color should be used.

h. All important photos, illustrations, graphs, texts, addresses and any other effective information must be kept at least 10 mm from each side of the trim size.

i. In the case of delivery of the advertisement's final artwork on an optical drive, at least 2 optical drives should be delivered from same artwork. All artwork formats should be compatible ONLY with IBM or Mack. (and /or compatibles) computers and be readable only with Windows operating systems and compatible software.

j.  Small lettering: All small letters, lines and graphs with less than 2mm thickness should be restricted only to one color (positive).

k.  Material Storage: All advertisement materials will be stored for 12 months and then will be destroyed unless otherwise stated.

Other Effective Conditions for Advertisements

a. Advertisers assume liability for all contents of their advertisements printed at PIM according to their own or their agencies' orders. Advertisers are also responsible for any claims arising from the contents of their advertisements against PIM.

b. PIM reserves the right to reject any advertising materials that does not conform to publication standards and/or some special regulations imposed by the Iranian Media Law. For latter case, PIM will inform advertisers in advance with a written notice for possible modification of the advertisement contents. In this respect, PIM shall not be liable for any costs if it fails to publish an advertisement.

c. If not reserved or accepted for a special position, advertisement's positioning is at the discretion of the PIM's advertisement department and/or the artwork manager. For B&W pages, positioning of advertisements is base on the first come first served.

d. Except the first B&W page, all other B&W advertisements are positioned at pages 14 and onward.

e. PIM shall hold advertiser and/or its advertising agency jointly and severally liable for all payments due and payable to PIM, including all collection and legal costs involved recovering payments.

f. PIM is not responsible for any kind of errors made as a result of the request of advertiser or its agency to PIM to make changes or to do modifications to previously published materials.

g. PIM is not responsible for the quality of printed advertisements if materials do not conform to PIM's Publication Mechanical Information.

h. Orders: All orders for space reservation, insertion, modification and changes should be addressed to: PIM Advertisement manager, Apt# 12, Javaheri Bldg., No.259 Dr. Shariattee Ave., Tehran 16118, Iran. Receipts should be asked via fax no. +98 21 7750 7169.

i. All invoices should be paid to the account name, number and address indicated on the original invoice issued to the advertiser or its agency.

 Other sizes on request.